Unity/Variety & Hierachy/Dominance

Find 3 ads and explain Primary Principles of unity, variety, hierarchy and dominance.

1st Ad

Sips Happy Hour 

 

Unity - similar colour tones all blending together, saying the same thing on each shape, everything seems to tie together.

Variety - different font types and colours, sizes vary, shapes.

Dominance - Sips happy hour with the drink and circle is the focal point.

Hierarchy - the biggest box, then smaller boxes in descending order.

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2nd Ad

Wanted Ad

Unity - black and white, same font throughout and simple layout.

Variety - images and font, different font shades (bold etc), sizes vary in font, different text types.

Dominance - Staff req'd is the focal point.

Hierarchy - wanted heading, overtime, $$$$, pen image, bullet points and then text.

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3rd Ad

NO Smoking Ad

Unity - bold colours that go well together, concise shapes.

Variety - contrasting colours, different shapes, an image.

Dominance - Staff req'd is the focal point.

Hierarchy - wanted heading, overtime, $$$$, pen image, bullet points and then text.