3 Products - Pros and Cons

1. Cottees Strawberry Jam

Pros

• I like how they have etched cottees into the glass around the top neck
• I like the shape of the jar and size
• The font of cottees is familiar and well known

Cons

• It's glass therefore easily breakable
• I find the label extremely boring to look at
• The colours don't appeal to me at all
• It just looks like another glass jar of "whatever".

2. Whiskas Cat Biscuits

      






Pros

• The cat they use is cute and appealing stating what it is for.
• Whiskas brand is well known.
• I like the opening side where you can pour the biscuits out.

Cons

• The colours are garish especially when used in this combination.
• Nothing at all appeals to me about the box in terms of font, colours or layout.
• It seems generic like any other box of cat food.
• It doesn't say that it is cat biscuits it assumes you know because there is a cat on the box and the brand whiskas.

3. Charlie's Honest Quencher - Raspberry Lemonade    










Pros

• It is a very simple layout
• The font on the back is quirky and appealing to me.
• There is a little story on the back which is entertaining.
• I like the size and shape of the bottle.
• I like Charlie's etched into the plastic down the bottom of the bottle.

Cons

• Bottle is clear and hard to read.
• The label is hard to read when empty as it is clear, white with a hint of red.
• While the label is plain, it is also pretty boring to look at.
• Without a label on this item it could be any product at all.